Product data enrichment: all you need to know
Product content enrichment is the method of crafting comprehensive products with the help of consumer-centric features.
E-commerce product catalog management: all you need to know
Imagine entering a store where products are categorized incorrectly, where price and product tags are in complete disarr
How to make the most out of influencer marketing
With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of cus
7 effective Black Friday marketing strategies to boost e-commerce sales
As we enter into the most happening season of the year, for e-commerce marketing Black Friday means a whole new level of
E-commerce product descriptions: Best practices that have evolved over the years
E-commerce product descriptions are quintessential to driving purchases online. Good product descriptions have shown to
The 3 best welcome email examples to make the best first impression
Welcome emails are a little like a first date: You need to make a good first impression to win your new prospects over a
How to use competitive intelligence for better content marketing
You have an excellent content marketing strategy. But so does your competitor. However, by tomorrow, yesterday’s appro
Technology product marketing: User insights to maximize engagement
Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company was lo
5 reasons to employ pricing intelligence for your e-commerce website
When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical
Why you shouldn’t ignore on-site search quality
Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quali
Top 7 reasons for cart abandonment and how to overcome them
For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonme
Effective e-commerce catalog management tactics for a successful holiday season
With the holidays around the corner, there’s a lot of buzz around whether shoppers would step out this year as the num
