In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world immersed in technology, Gen Z’s preferences and habits are significantly shaped by digital platforms. Among the digital...

After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services promising to enhance physical, mental, and emotional well-being, is now experiencing a shift in trajectory. The fervor of well...

What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convincing pitch? How will a particular target audience react if I package it in this manner? These are just a few questions amid ...

Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, since the 1940s, consumer behavior research as a field has been under constant study, in trying to understand the why, when, h...

Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, businesses still rely on manual or outdated methods of pricing, which can lead to inefficiencies, errors, and missed opportunit...

To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming to...

The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to process around 12 images per second. This limited duration of visual perception highlights the rapid pace at which our brain...

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