Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...

Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...

Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly.   The 12th goal u...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

The pandemic has emerged as a defining factor in rewriting the rules of retail. Instead of waiting and watching for a new normal, the retail industry has initiated a transform-or-perish response amidst uncertainty. Physical stores, in particu...

E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them delivered without delay. Speed and scalability are, therefore, quintessential for success. Slow e-commerce operations wil...

There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had to act quickly to meet the demands of the new normal. As countries slowly recover from the first pandemic wave and markets ...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

Again, it’s that time of the year when we are surrounded by an air of excitement and cheer. Only this time, it’s quite different. Even as the economy steadily reopens, the pandemic continues to carve out permanent shifts in how, what, whe...

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