In 2020, 62% of global online sales took place on marketplaces. The surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and purchase on their favorite e-commerce sites,...

Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...

As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable packaging has become more acute than ever. Both brands and consumers are actively seeking ways to reduce their environment...

Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets bigger. Packaging has the potential to evoke a spectrum of feelings in consumers. These could range from concerns about aut...

While global lockdowns brought the world to a standstill, online marketplaces and retailers could hardly keep their feet on the ground. Being a banner year for e-commerce, the US alone saw a growth leap of 44% in 2020. That’s a decade’s w...

89% of shoppers worldwide are more likely to buy from Amazon than any other e-commerce site. The pandemic has amplified these numbers further, with 44% of sellers attributing their profits to the crisis. Yet, on the flip side, many sellers st...

The consumer healthcare sector has witnessed a steady rise over the past few years. This stems mainly from rising healthcare costs, and more recently, increased pressure on healthcare staff amid the pandemic. As a result, more people are taki...

Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lockdowns and social distancing have compelled consumption-based shopping to shift online. Although CPG revenues increased by ...

Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...

Consumer behaviors have irrevocably changed. Last year, while businesses initially grappled using exigency plans, soon it became clear that they would need a solid, sustainable strategy to thrive amid the rapidly evolving realities. For many ...

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