Product content enrichment is the method of crafting comprehensive products with the help of consumer-centric features. Enrichment is nothing but adding value and enhancing existing product content. Ingenious e-commerce entrepreneurs use this...

Globally, industries are facing several cross currents and e-commerce isn’t immune to them. As pandemic-driven demand dissipates and consumers change their purchase habits in response to increasing financial pressures, business leaders ...

With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...

As we enter into the most happening season of the year, for e-commerce businesses Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday sho...

The incremental impact of global warming given the uncontrolled use of fossil fuels and growing industrialization has caused a 1.5°C surge in temperatures in the current decade alone. Add to it, human activities like deforestation, overpopul...

Product descriptions are quintessential to driving purchases online. Good product descriptions have shown to attract more customers. Research shows that 87% of customers consider product content to be very important when choosing a product, a...

In the past, health and safety technology applications within retail focused primarily on store employees. A major reason for this was to reduce the high rate of accidents and injuries related to retailing, though low in risk.  However, ...

Have you ever come across an ad or a product recommendation that’s entirely irrelevant to you? It could be as unintelligent as the instances depicted below. Studies suggest that almost 75% of your potential customers will be frustrated with...

 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a major share of their annual sales and revenue. In the US, retail holiday sales are forecasted to rise 3.3% to USD 1.26...

Drones that ship lightweight deliveries. Virtual fitting rooms. Shoppable videos. Voice-based shopping. AI in digital commerce has a myriad of avatars.  A third of companies believe AI can help increase e-commerce revenues by 40%. Studie...

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