While online surveys have surged in popularity, face-to-face interviewing remains a vital qualitative research tool. Why? Research shows that conversational interviewing is more effective at improving understanding, reducing acquiescence, and...
Nothing can replace first-hand information, especially when looking for answers that demand nuance and context. With time, researchers have honed primary research methodologies, which have evolved into various types. In this blog, we wi...
In 2023, the sales landscape experienced unique challenges that demanded swift adaptation from sales professionals. In fact, with added economic stressors, 74% of sales teams felt like they needed to do more with less. Ultimately, it boiled d...
Imagine having a surplus of something but not being able to use it. That’s how businesses must feel living in the age of data overload. When asked, nearly 68% of Chief Data Officers said they wished to improve the way they used data and ana...
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world immersed in technology, Gen Z’s preferences and habits are significantly shaped by digital platforms. Among the digital...
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing colors, food, clothes, and every facet of our surroundings, segmentation became second nature. As we navigated throug...
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services promising to enhance physical, mental, and emotional well-being, is now experiencing a shift in trajectory. The fervor of well...
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2. In 2005, The Guardian reported in bold letters – “Coke shaken by low-carb failure”. The article s...
You need some form of data to operate any business. What happens when your business is heavily reliant on providing data-driven insights to your clients? For consulting companies, leveraging research and intelligence is next to indispensable,...
In the ever-evolving business landscape, market changes are not just a possibility but a certainty. It’s no longer a matter of if, but when and how these changes will impact your firm. The ability to anticipate and adapt to market chang...