Competitive analysis in the insurance market space helps to identify industry trends, understand the market, and also provides insights on how your services can work to stay ahead of your competitors. It enables you to develop a strategy afte...

The intricacy of the insurance sector has long been a deterrent to new entrants in the market, along with other entry-level obstacles. Essentially, this has shielded insurance firms from new types of competitors that offer seamless, customize...

Seller onboarding and seller support is the process of providing new sellers with the resources and support they need to get their business up and running online. This might include helping them get set up on a marketplace, providing customer...

As the insurance industry is constantly evolving to meet the requirements of customers and combat new challenges, it is critical for insurance carriers and organizations to keep up with the latest market trends. There are multiple drivers tha...

What is the marketing landscape? In a nutshell, marketing landscape analysis is the study of many aspects of businesses and industries including important markets, strategies, competitors, strengths, and characteristics. Analysis of the marke...

What is usability testing? Usability testing is the process of assessing a product or service using real users. The participants will attempt to execute standard tasks during a test while observers watch, listen, and take notes. This study ai...

Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the performance of a company’s branding efforts. Brand Tracking will help in assessing your brand’s health in a given mome...

The insurance industry has been witnessing massive changes on the back of powerful digitalization for the past few years. This has led to the surge of insurtechs, which combines the best of both worlds – traditional insurance and modern tec...

Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insurance, workers compensation insurance, and others. Insurance organizations are leveraging technology to gain a competitive...

What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering consistent, memorable, and differentiated experiences to customers. Brands have characteristics that may be liked or disliked...

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