In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing colors, food, clothes, and every facet of our surroundings, segmentation became second nature. As we navigated throug...

After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services promising to enhance physical, mental, and emotional well-being, is now experiencing a shift in trajectory. The fervor of well...

Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2.  In 2005, The Guardian reported in bold letters – “Coke shaken by low-carb failure”. The article s...

You need some form of data to operate any business. What happens when your business is heavily reliant on providing data-driven insights to your clients? For consulting companies, leveraging research and intelligence is next to indispensable,...

In the ever-evolving business landscape, market changes are not just a possibility but a certainty. It’s no longer a matter of if, but when and how these changes will impact your firm. The ability to anticipate and adapt to market chang...

What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convincing pitch? How will a particular target audience react if I package it in this manner? These are just a few questions amid ...

Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, since the 1940s, consumer behavior research as a field has been under constant study, in trying to understand the why, when, h...

Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, businesses still rely on manual or outdated methods of pricing, which can lead to inefficiencies, errors, and missed opportunit...

Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positioning, pricing, marketing campaigns, and other relevant factors. Competitive intelligence helps automotive companies gain ...

To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming to...