Product content enrichment is the method of crafting comprehensive products with the help of consumer-centric features. Enrichment is nothing but adding value and enhancing existing product content. Ingenious e-commerce entrepreneurs use this...

As we enter into the most happening season of the year, for e-commerce businesses Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday sho...

The definition of effective patient care is steadily veering towards personalized medicine based on biology and genetics. The intrinsic characterization of patients by genome, facilitating precise, genetically-targeted therapies for safer tre...

Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air than usual? All thanks to the ‘shrinkflation’ wave that’s gripping consumers globally. What is shrinkflation? The term ...

Drones that ship lightweight deliveries. Virtual fitting rooms. Shoppable videos. Voice-based shopping. AI in digital commerce has a myriad of avatars.  A third of companies believe AI can help increase e-commerce revenues by 40%. Studie...

In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results of the testing of their products: two varieties of hand sanitizers sold to children. With a Disney-themed packaging (featur...

Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company was losing the confidence of developers. At the same time, the global population was facing natural disasters of apocalyptic pro...

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