Healthcare marketing has been recently experiencing an increasing rise in consumerism. These days, patients have access to a variety of information at all times, with health-related queries accounting for about 7% of all Google searches. Peop...

Both buyers and sellers are responsible for any online marketplace platform’s growth. Listing on marketplaces increases the discoverability of third-party products, and a large proportion of online sellers sell on these platforms. But e...

Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...

Obtaining relevant traffic and engaging potential customers are among the top challenges facing marketers today. More than 96% of visitors to a business website do not intend to buy. They stick around for no longer than eight seconds. Hence, ...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...

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