As we enter into the most happening season of the year, for e-commerce businesses Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday sho...

For any company that wants a steady stream of business, moving leads down the sales funnel is highly critical. The sales lead generation process captivates, nurtures, and convert leads into actual customers. 53% of marketers spend at least ha...

The definition of effective patient care is steadily veering towards personalized medicine based on biology and genetics. The intrinsic characterization of patients by genome, facilitating precise, genetically-targeted therapies for safer tre...

Welcome emails are a little like a first date: You need to make a good first impression to win your new prospects over and turn them into customers. Here’s why: (Source) The beautiful thing with a welcome email is that users expect to r...

Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air than usual? All thanks to the ‘shrinkflation’ wave that’s gripping consumers globally. What is shrinkflation? The term ...

  You have an excellent content marketing strategy. But so does your competitor. And by tomorrow, yesterday’s approach might well be obsolete. Ensuring that your content marketing hits the mark in today’s digitally driven market is a...

Drones that ship lightweight deliveries. Virtual fitting rooms. Shoppable videos. Voice-based shopping. AI in digital commerce has a myriad of avatars.  A third of companies believe AI can help increase e-commerce revenues by 40%. Studie...

In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results of the testing of their products: two varieties of hand sanitizers sold to children. With a Disney-themed packaging (featur...

Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company was losing the confidence of developers. At the same time, the global population was facing natural disasters of apocalyptic pro...

What happened when stores shut down at historic rates during the COVID-19 epidemic? The world discovered the countless possibilities offered by the digital space. E-commerce saw a remarkable boom. But what more brands began to realize was the...

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