2021 has been a busy year for fintech. While several sectors floundered in the pandemic environment, for many fintech companies, COVID-19 acted as a catalyst, accelerating the shift towards digital from both consumers and businesses. VCs, pri...

If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendous shifts in the way consumers shop and brands operate. With the popularity of e-commerce growing by the day, creating an u...

Metaverse is here. What now? In the first half of the two-part series, we looked into key stakeholders building the Metaverse, and factors driving the conversation. In this part, we delve into the purpose of a responsible metaverse and concer...

As children, we learned to segment at the basic level. From segmenting words, we progressed to segmenting color, food, clothes, gender, and pretty much everything around us. From social cliques in school to subjects of study and eventually yo...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

Remember the time a lawyer sitting in a virtual court via Zoom mistakenly appeared on screen with a cat face filter on? Or, the Pokémon Go phenomenon that had youngsters and adults alike chasing digital characters within their homes and outd...

As the Metaverse enjoys the ballyhoo, stakeholders from different industries are stepping into it to get a slice of the action. Whether it’s a momentary hype or a classic case of disruption that will drive growth for big and small companies...

What happened when stores shut down at historic rates during the COVID-19 epidemic? The world discovered the countless possibilities offered by the digital space. E-commerce saw a remarkable boom. But what more brands began to realize was the...

2022 has kickstarted with yet another COVID-19 variant in tow. While 2020 brought with it the stay-at-home consumer and retail routines disrupted by a new and unknown virus, 2021 has been equally challenging for retailers, if not more. Global...

The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores. Yet there is something quite mesmerizing about the in-store experience that online players are trying hard to emulate. L...

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