2020 has been a rollercoaster ride for most organizations. Some slumped under unanticipated volatilities and rigid internal systems, while others were agile enough to lead their business through large-scale transformations. What’s important...

With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily revive. Reeling from the pandemic economies are now dealing with a global public debt projected to reach almost 100% of GDP,...

Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...

Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly.   The 12th goal u...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had to act quickly to meet the demands of the new normal. As countries slowly recover from the first pandemic wave and markets ...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

Again, it’s that time of the year when we are surrounded by an air of excitement and cheer. Only this time, it’s quite different. Even as the economy steadily reopens, the pandemic continues to carve out permanent shifts in how, what, whe...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...

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