Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, advanced business models, and diminishing product/service life cycles are making it difficult to thrive. Add to it the curre...

89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...

Seismic shifts in buying behavior have put enormous strain on the CPG industry. Lockdowns and social distancing have compelled consumption-based shopping to shift online. Although CPG revenues increased by 21% year on year in Q2 2020, the Con...

The technology, media, and telecommunications (TMT) industry has vaulted years into the future in a matter of months, owing to the pandemic. The urgency to stay connected alone has raised the global market size of the telecom sector to USD 1....

Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...

84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in their digital transformation initiatives. When companies fail to understand customer behaviors – what they want most, how th...

Consumer behaviors have irrevocably changed. Last year, while businesses initially grappled using exigency plans, soon it became clear that they would need a solid, sustainable strategy to thrive amid the rapidly evolving realities. For many ...

With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop, globally, people are confused and anxious about...

Global B2C e-commerce sales is expected to reach USD 7 trillion by 2024 or at least amount for a quarter of the total retail sales. For consumer-facing businesses, this means placing a greater focus on driving superior digital experiences wil...

2020 has been a rollercoaster ride for most organizations. Some slumped under unanticipated volatilities and rigid internal systems, while others were agile enough to lead their business through large-scale transformations. What’s important...

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