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Particularly now that dropshipping and warehousing have changed the parameters of online retail, the bulk of e-commerce revolves around generic and widely-available products being repackaged and presented in distinct ways to different audienc...

Customer experience is taking the center stage across industries. Marketers are experiencing immense pressure to correlate customer satisfaction levels with revenue growth. With over 80% companies expecting to compete chiefly on this aspect, ...

In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re likely already behind. Customer expectations are constantly evolving. Moreover, increased competition and innovation are chan...

As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned in to YouTube to watch Apple unveil its latest flagship product, sparking conversations all over social media. Given that i...

In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. Innovation is crucial for continuous growth, facilitating better services and operations, and adding value to customers. Sma...

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