Globally, industries are facing several cross currents and e-commerce isn’t immune to them. As pandemic-driven demand dissipates and consumers change their purchase habits in response to increasing financial pressures, business leaders ...

While no industry is recession-proof, some industries like consumer and retail, deliver high performance even in challenging economic conditions. As we enter an uncertain 2023 in the face of economic volatility, inflation, and changing consum...

With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...

Precision medicine is an innovative treatment method that tailors healthcare for patients based on genetics, lifestyle, and environmental factors unique to each. This technique is enabling doctors and researchers to predict treatments and pre...

In the past, health and safety technology applications within retail focused primarily on store employees. A major reason for this was to reduce the high rate of accidents and injuries related to retailing, though low in risk.  However, ...

Have you ever come across an ad or a product recommendation that’s entirely irrelevant to you? It could be as unintelligent as the instances depicted below. Studies suggest that almost 75% of your potential customers will be frustrated with...

Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air than usual? All thanks to the ‘shrinkflation’ wave that’s gripping consumers globally. What is shrinkflation? The term ...

How happy are customers with your products and services? This simple question can unlock a world of insights to improve your business. It is no secret that customer satisfaction is directly proportional to business performance. High customer ...

The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits. However, there are many uncertainties and risks associated with introducing new products or product features to the market...

Product research is the secret to building products that customers love.  Backed by insights gathered from qualitative and quantitative research, it allows companies to build products that meet customer needs, have a good market fit, and...

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