In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results of the testing of their products: two varieties of hand sanitizers sold to children. With a Disney-themed packaging (featur...

Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company was losing the confidence of developers. At the same time, the global population was facing natural disasters of apocalyptic pro...

If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendous shifts in the way consumers shop and brands operate. With the popularity of e-commerce growing by the day, creating an u...

As children, we learned to segment at the basic level. From segmenting words, we progressed to segmenting color, food, clothes, gender, and pretty much everything around us. From social cliques in school to subjects of study and eventually yo...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

If the persisting pandemic has underscored anything it is the need for every business to have an online presence. That said, pandemic or no pandemic three-quarters of Americans will shop online. This is driving most brands head over heels to ...

Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quality or internal search quality is an integral aspect of your website’s performance and yet quite often underestimated or ...

2020 saw a record-breaking e-commerce holiday season. But if the onset of the pandemic was a persistent growth barrier last year, this year it’s the repercussions being felt on e-commerce operations – supply chain disruptions, invento...

“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Ankeny-based company on the grounds of customer fraud and deceptive practices. What went wrong? According to laboratory testin...

Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how do you influence customers to provide constructive feedback in the face of reduced response rates and survey fatigue. The...

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