There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities have increased the average global internet traffic to a peak of 47% this year. As consumers find comfort in digitally-drive...

COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had to act quickly to meet the demands of the new normal. As countries slowly recover from the first pandemic wave and markets ...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

Again, it’s that time of the year when we are surrounded by an air of excitement and cheer. Only this time, it’s quite different. Even as the economy steadily reopens, the pandemic continues to carve out permanent shifts in how, what, whe...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

The SARS-CoV-2 virus, which emerged as an unknown pneumonia-like disease in December 2019, gained the status of a global health crisis, by March 2020. Enforced lockdowns caused temporary shutdown of labs and production facilities. Next, the i...

One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...

The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barriers to market access. Pandemic-induced market slowdowns have stalled product launches or rendered many unsuccessful as the...

With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday season is intensified. As the peak shopping season draws closer, understanding what will spur holiday purchases this year ...

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