Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the average global innovation expenses have grown faster than the GDP. In 2018, the global research and development (R&D) sp...

Mergers and acquisitions have been a proven strategy for driving long-term growth for companies. M & A activities have been rising exponentially over the years and in 2020, the global deal value exceeded USD 3.5 trillion. With the ongoing...

Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation for any business strategy. Those responsible for driving sales growth across markets constantly seek to understand their ri...

Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billion mark for three consecutive years (2018-2020), and the trend is expected to continue with investments of USD 125 billion...

As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable packaging has become more acute than ever. Both brands and consumers are actively seeking ways to reduce their environment...

Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets bigger. Packaging has the potential to evoke a spectrum of feelings in consumers. These could range from concerns about aut...

While global lockdowns brought the world to a standstill, online marketplaces and retailers could hardly keep their feet on the ground. Being a banner year for e-commerce, the US alone saw a growth leap of 44% in 2020. That’s a decade’s w...

In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...

89% of shoppers worldwide are more likely to buy from Amazon than any other e-commerce site. The pandemic has amplified these numbers further, with 44% of sellers attributing their profits to the crisis. Yet, on the flip side, many sellers st...

The consumer healthcare sector has witnessed a steady rise over the past few years. This stems mainly from rising healthcare costs, and more recently, increased pressure on healthcare staff amid the pandemic. As a result, more people are taki...

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