With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop, globally, people are confused and anxious about...

Much of the business forum conversations in 2020 were around the impelling need for digital-transformation. And Covid-19 has fast-tracked this mind-set across all business models and expedited the digital initiatives by many years. Brands tha...

With rising concerns surrounding climate change, EV (Electric Vehicle) mobility has presented itself as an environmentally viable alternative to ICE-driven (Internal Combustion Engine) vehicle formats. Amid the growing popularity of electric ...

As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing priorities. The pandemic has provided an opportunity for marketers to build long-term consumer relationships through a ‘serve...

2020 has opened up as many new possibilities for the pharmaceutical industry, as it has introduced in the form of obstacles. The COVID-19 pandemic has put a spotlight on the pharma industry , becoming a disruption that has upturned many conve...

2020 has been a rollercoaster ride for most organizations. Some slumped under unanticipated volatilities and rigid internal systems, while others were agile enough to lead their business through large-scale transformations. What’s important...

With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily revive. Reeling from the pandemic economies are now dealing with a global public debt projected to reach almost 100% of GDP,...

In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS subscription model. The decision emerged out of the 2009 recession that shook the company’s revenues due to lowered corpor...

Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...

Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly.   The 12th goal u...

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