Businesses have to deal with enormous amounts of data on a regular basis. It allows them to gain valuable insights that allow them to improve performance and realize goals. However, this data is of no use if it cannot be processed quickly and...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...

Today’s buyers spend more time researching products and services than interacting with sales executives. So it comes as no surprise that 91% of B2B companies are using content marketing to inform and educate prospects about their offerings....

Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the average global innovation expenses have grown faster than the GDP. In 2018, the global research and development (R&D) sp...

Mergers and acquisitions have been a proven strategy for driving long-term growth for companies. M & A activities have been rising exponentially over the years and in 2020, the global deal value exceeded USD 3.5 trillion. With the ongoing...

Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation for any business strategy. Those responsible for driving sales growth across markets constantly seek to understand their ri...

Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billion mark for three consecutive years (2018-2020), and the trend is expected to continue with investments of USD 125 billion...

In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...

  As navigating rapid digitalization becomes inevitable for businesses, flexible and agile models such as Everything-as-a-Service or XaaS are no longer an option, but a necessity to stay ahead of the competition.   During the advent...

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