If there’s one industry that thrived during the COVID-19 pandemic, it’s digital gaming. With millions of people bound to their homes, many turned to digital games to keep themselves entertained and engage with their friends and families v...

With rising concerns surrounding climate change, EV (Electric Vehicle) mobility has presented itself as an environmentally viable alternative to ICE-driven (Internal Combustion Engine) vehicle formats. Amid the growing popularity of electric ...

As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing priorities. The pandemic has provided an opportunity for marketers to build long-term consumer relationships through a ‘serve...

2020 has been a rollercoaster ride for most organizations. Some slumped under unanticipated volatilities and rigid internal systems, while others were agile enough to lead their business through large-scale transformations. What’s important...

Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...

The pandemic has led to increased anxiety for many people across the globe. Social, political, and economic instability, combined with a prolonged period of physical distancing, have fueled a behavioral health crisis. According to a recent su...

Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to life and creates meaningful interactions – was hailed as the next big thing for B2B brands. However, by early 2020, ph...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

The pandemic has emerged as a defining factor in rewriting the rules of retail. Instead of waiting and watching for a new normal, the retail industry has initiated a transform-or-perish response amidst uncertainty. Physical stores, in particu...

COVID-19, combined with the widespread availability of high-speed telecommunications, has catapulted telemedicine and telehealth services into the limelight. The American Medical Association (AMA) has estimated that around 60% to 90% of clini...

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