The pandemic changed how retail looks at tech. The physical shop floor is no longer the main playground. Things have gone digital and probably for good.  Here’s where digital-driven automation has emerged as a fundamental pivot in harn...

If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendous shifts in the way consumers shop and brands operate. With the popularity of e-commerce growing by the day, creating an u...

Ever thought someone would pay thousands of dollars for a jpeg that can be viewed digitally? That’s what Beeple earned in the NFT world. Non-fungible tokens (NFT) in retail have become a cultural phenomenon – one of the hottest recent...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

Before we get into why Pay-Per-Click (PPC) strategies and ads matter and how to leverage them to convert better, did you know that 97% of your e-commerce website visitors who leave without buying don’t come back? That’s a number you can...

What happened when stores shut down at historic rates during the COVID-19 epidemic? The world discovered the countless possibilities offered by the digital space. E-commerce saw a remarkable boom. But what more brands began to realize was the...

The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores. Yet there is something quite mesmerizing about the in-store experience that online players are trying hard to emulate. L...

If the persisting pandemic has underscored anything it is the need for every business to have an online presence. That said, pandemic or no pandemic three-quarters of Americans will shop online. This is driving most brands head over heels to ...

Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quality or internal search quality is an integral aspect of your website’s performance and yet quite often underestimated or ...

2020 saw a record-breaking e-commerce holiday season. But if the onset of the pandemic was a persistent growth barrier last year, this year it’s the repercussions being felt on e-commerce operations – supply chain disruptions, invento...

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