Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typically launch products that appear to be suitable for consumers. CPG brands, for their part, rely on comprehensive market resea...
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...
One of the most pressing business questions any marketer or business owner has is – “How much people are willing to pay for a product or service?” Effective pricing research helps organizations determine the optimal price for their ...
Product content enrichment is the method of crafting comprehensive products with the help of consumer-centric features. Enrichment is nothing but adding value and enhancing existing product content. Ingenious e-commerce entrepreneurs use this...
While no industry is recession-proof, some industries like consumer and retail, deliver high performance even in challenging economic conditions. As we enter an uncertain 2023 in the face of economic volatility, inflation, and changing consum...
Imagine entering a store where products are categorized incorrectly, where price and product tags are in a complete disarray and have been attached to the wrong items. In the digital realm, 60% of customers will leave your site if they can’...
With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of customers. During the global pandemic, social media platforms experienced an influx of 1.3 million new users every day. Lever...
As we enter into the most happening season of the year, for e-commerce marketing Black Friday means a whole new level of activity. 2021 saw 88 million Americans head to e-commerce stores and marketplaces on Black Friday for their holiday shop...
The automotive industry has been witnessing numerous headwinds since the COVID-19 pandemic. The pandemic disrupted the supply chain, triggering chip shortages that resulted in a 20% reduction in production for global automakers and losses of ...
E-commerce product descriptions are quintessential to driving purchases online. Good product descriptions have shown to attract more customers. Research shows that 87% of customers consider product content to be very important when choosing a...