E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them delivered without delay. Speed and scalability are, therefore, quintessential for success. Slow e-commerce operations wil...

COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities have increased the average global internet traffic to a peak of 47% this year. As consumers find comfort in digitally-drive...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

Email marketing is one of the most valuable tools for building customer relationships used by small businesses and large enterprises alike. Not only does email communication enable the promotion of products and services, but it also helps bus...

Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through effective content can B2B marketers expand their firm’s digital presence and generate qualified leads. It’s hard...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their lives, it has brought along new fears, challenges, and needs while, in many cases, altering consumers’ perceptions of produc...

Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog posts, case studies, or reports, content that speaks directly to the needs of key prospects is paramount for achieving bette...

The recent COVID-19 pandemic has done a lot to change our lives as we know it. It has impacted the health and lives of millions across the world and shows no signs of slowing down. In addition to the impact on health, COVID-19 has also had an...

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