Before we get into why Pay-Per-Click (PPC) strategies and ads matter and how to leverage them to convert better, did you know that 97% of your e-commerce website visitors who leave without buying don’t come back? That’s a number you can...

What happened when stores shut down at historic rates during the COVID-19 epidemic? The world discovered the countless possibilities offered by the digital space. E-commerce saw a remarkable boom. But what more brands began to realize was the...

The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores. Yet there is something quite mesmerizing about the in-store experience that online players are trying hard to emulate. L...

If the persisting pandemic has underscored anything it is the need for every business to have an online presence. That said, pandemic or no pandemic three-quarters of Americans will shop online. This is driving most brands head over heels to ...

2020 saw a record-breaking e-commerce holiday season. But if the onset of the pandemic was a persistent growth barrier last year, this year it’s the repercussions being felt on e-commerce operations – supply chain disruptions, invento...

For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonment rate is as high as 69.8% despite US e-commerce stores spending USD 23.50 billion on online advertising every year. High...

The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shoppers into paying customers became increasingly challenging. This peak season is shaping up to look no different. The pande...

With the holidays around the corner, there’s a lot of buzz around whether shoppers would step out this year as the number of those vaccinated surges. Recent studies reveal that a sizable part of shoppers, 57% to be precise, expect to make m...

The proliferation of voice assistants and other NLP technologies has paved the way for conversational commerce. Voice shopping is estimated to reach USD 40 billion in the US by 2022. While the pandemic is restricting mobility, it has only spu...

Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...

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