With the holidays around the corner, there’s a lot of buzz around whether shoppers would step out this year as the number of those vaccinated surges. Recent studies reveal that a sizable part of shoppers, 57% to be precise, expect to make m...

The proliferation of voice assistants and other NLP technologies has paved the way for conversational commerce. Voice shopping is estimated to reach USD 40 billion in the US by 2022. While the pandemic is restricting mobility, it has only spu...

Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...

Obtaining relevant traffic and engaging potential customers are among the top challenges facing marketers today. More than 96% of visitors to a business website do not intend to buy. They stick around for no longer than eight seconds. Hence, ...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and p...

Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...

The pandemic has propelled e-commerce growth well into the future. In the US alone, online retail sales are up from 32.4% Y-o-Y in 2020, to 39% in Q1 2021. As more consumers choose to shop online, digital shelves are becoming an indispensable...

When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...

Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...

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