Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

In 2020, 62% of global online sales took place on marketplaces. The surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and purchase on their favorite e-commerce sites,...

Account-based marketing (ABM) programs act as a core strategy for businesses, designed to deliver growth and awareness with high-value accounts. Over 75% of marketers say that ABM improves customer lifetime values and delivers higher ROI than...

The pandemic has propelled e-commerce growth well into the future. In the US alone, online retail sales are up from 32.4% Y-o-Y in 2020, to 39% in Q1 2021. As more consumers choose to shop online, digital shelves are becoming an indispensable...

When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...

Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...

Today’s buyers spend more time researching products and services than interacting with sales executives. So it comes as no surprise that 91% of B2B companies are using content marketing to inform and educate prospects about their offerings....

In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...

Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...

B2B podcasting has emerged as a powerful marketing enabler providing organizations an effective platform to be heard. Yet, there are several mistakes that firms can make in the process. Some of these include not having a clear purpose for the...

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