In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results of the testing of their products: two varieties of hand sanitizers sold to children. With a Disney-themed packaging (featur...

2021 has been a busy year for fintech. While several sectors floundered in the pandemic environment, for many fintech companies, COVID-19 acted as a catalyst, accelerating the shift towards digital from both consumers and businesses. VCs, pri...

If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendous shifts in the way consumers shop and brands operate. With the popularity of e-commerce growing by the day, creating an u...

Ever thought someone would pay thousands of dollars for a jpeg that can be viewed digitally? That’s what Beeple earned in the NFT world. Non-fungible tokens (NFT) in retail have become a cultural phenomenon – one of the hottest recent...

Metaverse is here. What now? In the first half of the two-part series, we looked into key stakeholders building the Metaverse, and factors driving the conversation. In this part, we delve into the purpose of a responsible metaverse and concer...

At the D.I.C.E. Summit in Las Vegas earlier this month, Avenger: Endgame director Joe Russo told Epic Game CCO Donald Mustard, “NFTs I have a harder time understanding only because I haven’t seen the quality of work yet that I go – ...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

Before we get into why Pay-Per-Click (PPC) strategies and ads matter and how to leverage them to convert better, did you know that 97% of your e-commerce website visitors who leave without buying don’t come back? That’s a number you can...

Healthcare providers globally are looking at ways to use drones in healthcare for medical missions, with several countries beginning to use them for delivering biologicals such as serums, blood, virus culture, vaccines, and organs, which is s...

Remember the time a lawyer sitting in a virtual court via Zoom mistakenly appeared on screen with a cat face filter on? Or, the Pokémon Go phenomenon that had youngsters and adults alike chasing digital characters within their homes and outd...

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