In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...

B2B podcasting has emerged as a powerful marketing enabler providing organizations an effective platform to be heard. Yet, there are several mistakes that firms can make in the process. Some of these include not having a clear purpose for the...

With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop, globally, people are confused and anxious about...

As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing priorities. The pandemic has provided an opportunity for marketers to build long-term consumer relationships through a ‘serve...

Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...

Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to life and creates meaningful interactions – was hailed as the next big thing for B2B brands. However, by early 2020, ph...

Email marketing is one of the most valuable tools for building customer relationships used by small businesses and large enterprises alike. Not only does email communication enable the promotion of products and services, but it also helps bus...