Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most online marketplaces to the test, uncovering new reasons for brands to rethink their digital strategies. Today, the average...

Digital is a game-changer in B2B marketing and sales. Studies show that B2B digital leaders generate 3.5 percent more revenue growth and are more profitable than others in their field. As more B2B marketing and sales teams accelerate digital,...

A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially, it’s a process of providing an accurate picture of a firm to help: Sales and marketing teams pitch their services bett...

Understanding product profitability is one of the most vital insights business leaders need for steering their firms in the right direction. Knowing which products are most profitable can help them allocate their resources to their best advan...

Competitive intelligence is an important aspect of strategic management. It helps decision-makers measure their performance against rivals and make effective future strategies. However, in an age of surplus information, sifting through the ri...

Winning a potential sales deal requires the perfect blend of skill and data. While engaging with a prospect, sales reps are highly dependent on accurate account data, market information, and stakeholder insights. However, being time- and reso...

Email is increasingly becoming a used and abused marketing platform; so much so that an average executive is swamped with 121 business emails every single day, according to DMR. In fact in 2018, corporate inboxes were flooded with close to 12...

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