Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billion mark for three consecutive years (2018-2020), and the trend is expected to continue with investments of USD 125 billion...

As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable packaging has become more acute than ever. Both brands and consumers are actively seeking ways to reduce their environment...

Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets bigger. Packaging has the potential to evoke a spectrum of feelings in consumers. These could range from concerns about aut...

In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...

Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, advanced business models, and diminishing product/service life cycles are making it difficult to thrive. Add to it the curre...

2020 has been a rollercoaster ride for most organizations. Some slumped under unanticipated volatilities and rigid internal systems, while others were agile enough to lead their business through large-scale transformations. What’s important...

In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS subscription model. The decision emerged out of the 2009 recession that shook the company’s revenues due to lowered corpor...

Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

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