Have you ever come across an ad or a product recommendation that’s entirely irrelevant to you? It could be as unintelligent as the instances depicted below. Studies suggest that almost 75% of your potential customers will be frustrated with...

Artificial intelligence and machine learning have brought about monumental transformations across industries and verticals globally. These industry 4.0 technologies have empowered businesses to accelerate productivity, drive agility and flexi...

In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...

The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witnessed before, organizations are susceptible to external pressures, regulatory changes, technological innovations, and bla...

Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizations are presented with endless opportunities and competitive challenges. Embracing digital transformation is the obvious ...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on emerging technologies and innovations to mine customer data and gain actionable insights. Intelligence obtained from market ...

“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Ankeny-based company on the grounds of customer fraud and deceptive practices. What went wrong? According to laboratory testin...

It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers were busy trying to navigate changing product demands, supply chain disruptions, and shipping delays among other surp...

As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand’s strength is defined and measured it is difficult to determine whether it is stronger than another, let alone impro...

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