Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

The return from pharmaceutical innovation has seen a steady decline over the past few decades. Sales per asset continues to grow at a slower pace compared to the cost of discovery, development and manufacturing of drugs. Artificial intelligen...

Over the years, patent data has been readily available for everyone to access. However, most decision-makers have no idea how to utilize and make sense of these bulks of information. While it is possible to extract a bunch of data from variou...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most online marketplaces to the test, uncovering new reasons for brands to rethink their digital strategies. Today, the average...

As COVID-19 continues to keep several parts of the world locked-down, there is an emerging shift in consumer behavior across sectors. More consumers are focusing on needs over wants. In fact, experts predict a permanent shift across several i...

Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...

Digital is a game-changer in B2B marketing and sales. Studies show that B2B digital leaders generate 3.5 percent more revenue growth and are more profitable than others in their field. As more B2B marketing and sales teams accelerate digital,...

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