2020 has been a rollercoaster ride for most organizations. Some slumped under unanticipated volatilities and rigid internal systems, while others were agile enough to lead their business through large-scale transformations. What’s important...

In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS subscription model. The decision emerged out of the 2009 recession that shook the company’s revenues due to lowered corpor...

Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from the Cyber Week. These range from some co...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

The return from pharmaceutical innovation has seen a steady decline over the past few decades. Sales per asset continues to grow at a slower pace compared to the cost of discovery, development and manufacturing of drugs. Artificial intelligen...

Over the years, patent data has been readily available for everyone to access. However, most decision-makers have no idea how to utilize and make sense of these bulks of information. While it is possible to extract a bunch of data from variou...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

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