It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers were busy trying to navigate changing product demands, supply chain disruptions, and shipping delays among other surp...

As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand’s strength is defined and measured it is difficult to determine whether it is stronger than another, let alone impro...

With the holidays around the corner, there’s a lot of buzz around whether shoppers would step out this year as the number of those vaccinated surges. Recent studies reveal that a sizable part of shoppers, 57% to be precise, expect to make m...

Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...

E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer behaviors and purchase patterns. Therefore it has become imperative for brands and retailers to reconsider their existing e-c...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and p...

The pandemic has propelled e-commerce growth well into the future. In the US alone, online retail sales are up from 32.4% Y-o-Y in 2020, to 39% in Q1 2021. As more consumers choose to shop online, digital shelves are becoming an indispensable...

When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...

Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the average global innovation expenses have grown faster than the GDP. In 2018, the global research and development (R&D) sp...

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