As globalization continues, cities are experiencing escalated vehicle traffic and an increased number of car accidents. Most crashes are caused by human error, but technology is on its way to addressing this issue. Autonomous vehicles (AVs) h...

Though almost behind us, the pandemic caused some serious challenges to almost every industry under the sun, especially those that relied on in-person communications. Insurance as a sector experienced no immunity towards this impact. The shif...

With 2023 in the wings, it’s time to delve into the trends that will impact the insurance industry and find out how companies can prepare themselves better in the coming year. One thing we know for certain is that the industry has embraced ...

For any company that wants a steady stream of business, moving leads down the sales funnel is highly critical. The sales lead generation process captivates, nurtures, and convert leads into actual customers. 53% of marketers spend at least ha...

Market access is one of the biggest challenges that face the pharmaceutical industry. In order to get pharmaceutical products to market successfully, they must overcome numerous market barriers. In addition to obtaining market authorizations,...

Have you ever come across an ad or a product recommendation that’s entirely irrelevant to you? It could be as unintelligent as the instances depicted below. Studies suggest that almost 75% of your potential customers will be frustrated with...

Artificial intelligence and machine learning have brought about monumental transformations across industries and verticals globally. These industry 4.0 technologies have empowered businesses to accelerate productivity, drive agility and flexi...

In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...

The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witnessed before, organizations are susceptible to external pressures, regulatory changes, technological innovations, and bla...

Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizations are presented with endless opportunities and competitive challenges. Embracing digital transformation is the obvious ...

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