What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convincing pitch? How will a particular target audience react if I package it in this manner? These are just a few questions amid ...

Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, businesses still rely on manual or outdated methods of pricing, which can lead to inefficiencies, errors, and missed opportunit...

A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers interact with their products. This information is then used to improve sales by adjusting marketing techniques and product ...

Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company was losing the confidence of developers. At the same time, the global population was facing natural disasters of apocalyptic pro...

Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quality or internal search quality is an integral aspect of your website’s performance and yet quite often underestimated or ...

“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Ankeny-based company on the grounds of customer fraud and deceptive practices. What went wrong? According to laboratory testin...

This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that most economies have opened. Yet, it will be significantly rooted in the shopping patterns instilled by the new normal. A rec...

Customers expect better digital experiences today than they did in the past. A 0.1 second improvement in mobile site speed brought in an 8.4% increase in conversion rate for retail sites. Aspects like high-speed, consistent omnichannel experi...

Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...

Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation for any business strategy. Those responsible for driving sales growth across markets constantly seek to understand their ri...