How happy are customers with your products and services? This simple question can unlock a world of insights to improve your business. It is no secret that customer satisfaction is directly proportional to business performance. High customer ...

The success of new medical devices relies on their ability to provide superior patient outcomes and financial benefits. However, there are many uncertainties and risks associated with introducing new products or product features to the market...

We humans can process 800 words per minute, and it takes us on average 0.6 seconds to name what we see. Forming ideas and inferences based on what someone is saying to us comes easy.  As businesses seek greater precision and contextual u...

In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results of the testing of their products: two varieties of hand sanitizers sold to children. With a Disney-themed packaging (featur...

If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendous shifts in the way consumers shop and brands operate. With the popularity of e-commerce growing by the day, creating an u...

The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores. Yet there is something quite mesmerizing about the in-store experience that online players are trying hard to emulate. L...

If the persisting pandemic has underscored anything it is the need for every business to have an online presence. That said, pandemic or no pandemic three-quarters of Americans will shop online. This is driving most brands head over heels to ...

Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quality or internal search quality is an integral aspect of your website’s performance and yet quite often underestimated or ...

2020 saw a record-breaking e-commerce holiday season. But if the onset of the pandemic was a persistent growth barrier last year, this year it’s the repercussions being felt on e-commerce operations – supply chain disruptions, invento...

Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how do you influence customers to provide constructive feedback in the face of reduced response rates and survey fatigue. The...