For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonment rate is as high as 69.8% despite US e-commerce stores spending USD 23.50 billion on online advertising every year. High...

It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers were busy trying to navigate changing product demands, supply chain disruptions, and shipping delays among other surp...

With the holidays around the corner, there’s a lot of buzz around whether shoppers would step out this year as the number of those vaccinated surges. Recent studies reveal that a sizable part of shoppers, 57% to be precise, expect to make m...

The proliferation of voice assistants and other NLP technologies has paved the way for conversational commerce. Voice shopping is estimated to reach USD 40 billion in the US by 2022. While the pandemic is restricting mobility, it has only spu...

Both buyers and sellers are responsible for any online marketplace platform’s growth. Listing on marketplaces increases the discoverability of third-party products, and a large proportion of online sellers sell on these platforms. But e...

Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retention is extremely important and valuable to a company. Once customers become repeat buyers, you can build lasting relationsh...

While global lockdowns brought the world to a standstill, online marketplaces and retailers could hardly keep their feet on the ground. Being a banner year for e-commerce, the US alone saw a growth leap of 44% in 2020. That’s a decade’s w...

Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...