E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer behaviors and purchase patterns. Therefore it has become imperative for brands and retailers to reconsider their existing e-c...

In 2020, 62% of global online sales took place on marketplaces. The surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and purchase on their favorite e-commerce sites,...

The pandemic has propelled e-commerce growth well into the future. In the US alone, online retail sales are up from 32.4% Y-o-Y in 2020, to 39% in Q1 2021. As more consumers choose to shop online, digital shelves are becoming an indispensable...

When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what your shoppers want from your business. Understanding, analyzing, and keeping an eye on consumer behavior is crucial for com...

A helpdesk is a managed operations center that provides consistent, critical support to employees within an organization or, in some cases, to their customers. Employing helpdesk outsourcing services has several benefits for your company, inc...

Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...

While global lockdowns brought the world to a standstill, online marketplaces and retailers could hardly keep their feet on the ground. Being a banner year for e-commerce, the US alone saw a growth leap of 44% in 2020. That’s a decade’s w...

Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, advanced business models, and diminishing product/service life cycles are making it difficult to thrive. Add to it the curre...

Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...

84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in their digital transformation initiatives. When companies fail to understand customer behaviors – what they want most, how th...

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