Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...

84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in their digital transformation initiatives. When companies fail to understand customer behaviors – what they want most, how th...

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