AI has been proving itself increasingly instrumental to the digital transformation strategy employed by telecoms today. Through the use of AI-powered platforms that combine multi-source data with real-time advanced analytics, TMTs are creatin...

In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...

 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a major share of their annual sales and revenue. In the US, retail holiday sales are forecasted to rise 3.3% to USD 1.26...

  You have an excellent content marketing strategy. But so does your competitor. And by tomorrow, yesterday’s approach might well be obsolete. Ensuring that your content marketing hits the mark in today’s digitally driven market is a...

The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witnessed before, organizations are susceptible to external pressures, regulatory changes, technological innovations, and bla...

Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizations are presented with endless opportunities and competitive challenges. Embracing digital transformation is the obvious ...

All organizations gather competitive intelligence in some form or another.  Although prevalent, its impact on decision-making varies. In fact, in a study by HBR, 45% of CI managers said that their insights made little difference to impro...

It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers were busy trying to navigate changing product demands, supply chain disruptions, and shipping delays among other surp...

As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand’s strength is defined and measured it is difficult to determine whether it is stronger than another, let alone impro...

This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that most economies have opened. Yet, it will be significantly rooted in the shopping patterns instilled by the new normal. A rec...

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