All organizations gather competitive intelligence in some form or another.  Although prevalent, its impact on decision-making varies. In fact, in a study by HBR, 45% of CI managers said that their insights made little difference to impro...

It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers were busy trying to navigate changing product demands, supply chain disruptions, and shipping delays among other surp...

As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand’s strength is defined and measured it is difficult to determine whether it is stronger than another, let alone impro...

This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that most economies have opened. Yet, it will be significantly rooted in the shopping patterns instilled by the new normal. A rec...

A rise in consumer expectations has heightened the pressure on e-commerce players to provide better digital experiences. As a result, e-commerce businesses need to continually upgrade their technology to deliver true omnichannel experiences a...

It has been anything but easy to keep operations running across sectors during the COVID-19 pandemic. Inconsistencies in demand and supply posed a daunting challenge for retailers, buyers, and suppliers in the CPG and FMCG sectors. In additio...

E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer behaviors and purchase patterns. Therefore it has become imperative for brands and retailers to reconsider their existing e-c...

Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consumer pulse across the globe. Amidst a constantly evolving market, it has now become imperative for brands to be prompt and p...

In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and p...

The pandemic has propelled e-commerce growth well into the future. In the US alone, online retail sales are up from 32.4% Y-o-Y in 2020, to 39% in Q1 2021. As more consumers choose to shop online, digital shelves are becoming an indispensable...

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