There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

As more mobile operators set to roll out 5G networks on a wider scale, the race to build 5G-enabled PCs is on. The next-generation mobile network has opened up a slew of opportunities for enterprises and consumers to increase performance and ...

One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in...

As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to draw in new customers. The pandemic has further accelerated this trend as cooped-up consumers increased social media ...

The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimize major surprises, benchmark themselves, and drive differentiation. However, most competitive intelligence teams struggle ...

E-commerce sales are going from strength to strength, thanks to a global surge in smartphone usage and high-speed internet connectivity. Estimates suggest that by 2024, as much as 45% of these sales could pour in from just mobile devices. How...

China’s manufacturing industry has been a major catalyst in catapulting its economy to astonishing heights over the years. In 2018, the Chinese manufacturing industry generated USD 4 trillion and accounted for 30% of the nation’s total ec...

A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially, it’s a process of providing an accurate picture of a firm to help: Sales and marketing teams pitch their services bett...

Technological advancements have propelled the expansion of the global blood plasma product market. Surging demand for immunoglobulin and a growing geriatric population with chronic illnesses are key factors in driving its growth. At this pace...

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