Ever wondered how successful companies manage to expand their businesses rapidly and maximize their profits? One of the most effective ways to do this is through effective mergers and acquisitions (M&A) backed by robust feasibility study....
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typically launch products that appear to be suitable for consumers. CPG brands, for their part, rely on comprehensive market resea...
Executing a strong go-to-market strategy that reduces cost and risk are critical for a company eager to achieve a successful product launch. The global medical devices market attained a value of about USD 462 billion in 2020. The market is ex...
As globalization continues, cities are experiencing escalated vehicle traffic and an increased number of car accidents. Most crashes are caused by human error, but technology is on its way to addressing this issue. Autonomous vehicles (AVs) h...
AI has been proving itself increasingly instrumental to the digital transformation strategy employed by telecoms today. Through the use of AI-powered platforms that combine multi-source data with real-time advanced analytics, TMTs are creatin...
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...
The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a major share of their annual sales and revenue. In the US, retail holiday sales are forecasted to rise 3.3% to USD 1.26...
You have an excellent content marketing strategy. But so does your competitor. And by tomorrow, yesterday’s approach might well be obsolete. Ensuring that your content marketing hits the mark in today’s digitally driven market is a...
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve witnessed before, organizations are susceptible to external pressures, regulatory changes, technological innovations, and bla...
Every industry is experiencing transformation. With digital technology influencing every aspect of human life, organizations are presented with endless opportunities and competitive challenges. Embracing digital transformation is the obvious ...