E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them delivered without delay. Speed and scalability are, therefore, quintessential for success. Slow e-commerce operations wil...

The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barriers to market access. Pandemic-induced market slowdowns have stalled product launches or rendered many unsuccessful as the...

Customer voice is one of the biggest perks digitization has afforded businesses over traditional media.  That said, apart from managing online reputation and weeding out fake reviews, marketplaces need a deeper level of customer cognizan...

Over the years, patent data has been readily available for everyone to access. However, most decision-makers have no idea how to utilize and make sense of these bulks of information. While it is possible to extract a bunch of data from variou...

CRISPR Cas9 technology is arguably one of the greatest breakthroughs in modern medicine. It became popular in the scientific community for being quicker, cheaper, more accurate, and efficient than other genetic engineering methods. As of June...

In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can offer keen insight into product usage behavior to provide strategic input to marketing and product development teams. As more...

The recent COVID-19 pandemic has done a lot to change our lives as we know it. It has impacted the health and lives of millions across the world and shows no signs of slowing down. In addition to the impact on health, COVID-19 has also had an...

Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...

Pandemics such as the coronavirus can lead to an unforeseen disruption of business operations. Several parts of the world are under complete lockdown. As cases of infected individuals surge rapidly, businesses are faced with increased risk of...

Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressures to attract higher sales volumes, if not done right, discounts can stack up losses instead of returns. Poor visibility ...

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