HIGHLIGHTS Neuro-marketing leverages eye-tracking technology to understand consumer behavior, enhancing marketing strategies and product design. Eye tracking in neuro-marketing helps businesses gain insights into consumer decision-making, all...
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR-based agriculture. We see various companies, both large and small-scale, leveraging CRISPR-Cas technology to transform crop improvement and en...
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to process around 12 images per second. This limited duration of visual perception highlights the rapid pace at which our brain...
What is usability testing? Usability testing is the process of assessing a product or service using real users. The participants will attempt to execute standard tasks during a test while observers watch, listen, and take notes. This study ai...
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the performance of a company’s branding efforts. Brand Tracking will help in assessing your brand’s health in a given mome...
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering consistent, memorable, and differentiated experiences to customers. Brands have characteristics that may be liked or disliked...
Overview: When conducting market research studies that require sourcing C-level respondents, researchers often use purposive or purposeful sampling, which involves selecting participants who fit specific characteristics of interest. The follo...
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new products to improve customer experience. Here’s where consumer insights in insurance will prove vital. According to The S...
As the need for digitization gets pervasive, many insurance firms want to be more present in their customers’ lives. They are working in this direction through medical-advice mobile apps, tracking drivers’ braking behaviors, and e...