HIGHLIGHTS Neuro-marketing leverages eye-tracking technology to understand consumer behavior, enhancing marketing strategies and product design. Eye tracking in neuro-marketing helps businesses gain insights into consumer decision-making, all...

Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company was losing the confidence of developers. At the same time, the global population was facing natural disasters of apocalyptic pro...

Ever wondered how accurate are the search results for a set of keywords on your e-commerce website? On-site search quality or internal search quality is an integral aspect of your website’s performance and yet quite often underestimated or ...

“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Ankeny-based company on the grounds of customer fraud and deceptive practices. What went wrong? According to laboratory testin...

This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that most economies have opened. Yet, it will be significantly rooted in the shopping patterns instilled by the new normal. A rec...

Customers expect better digital experiences today than they did in the past. A 0.1 second improvement in mobile site speed brought in an 8.4% increase in conversion rate for retail sites. Aspects like high-speed, consistent omnichannel experi...

Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your business and if your goal is to maintain or increase brand awareness it is important that you develop a method to measure...

Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation for any business strategy. Those responsible for driving sales growth across markets constantly seek to understand their ri...

Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets bigger. Packaging has the potential to evoke a spectrum of feelings in consumers. These could range from concerns about aut...

89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this further. Customers echo that for them, experience is as important as the final product or service delivered. To understand ho...