With the world of gaming putting on new avatars thanks to the Metaverse, almost every business under the sun is eager to drive engagement through some form of gaming. A tech conglomerate of world-renown sought to create an insightful report o...

If businesses want to stay customer-relevant, constantly aligning their positioning to address customer needs is crucial. Aiming to achieve this, a global IT leader whose solutions are aimed at enhancing engineering R&D, IT, and business ...

In an age where every business is competing for lasting buyer resonance, providing value-driven, strategic thought leadership content helps gain a solid advantage over your rivals. With this in mind and to boost their industry-wide credibilit...

Pandemic-fueled disruptions compelled companies worldwide to develop quick and strategic marketing communications towards not only maintaining their brand image but also reinstating their position as industry leaders. In order to improve its ...

A sales strategy backed by research and deep account insights helps close more deals and build lasting customer relationships. An insight-driven lead generation process allows businesses to focus more on engaging high-value customers rather t...

Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...

Every business determined to stay in the lead needs a dedicated research base for reliable and timely industry insights to power strategic decisions. A leading telecom firm wanted to establish a similar research delivery process to seamlessly...

Understanding how your product is received by customers reveals a lot about its competitiveness, engagement levels, and improvement opportunities. By analyzing the deep-set challenges and preferences of a product’s users, non-users, and...

Besides causing unprecedented business disruptions, the COVID-19 outbreak has rendered a chockful of market reports and company analysis redundant. Eager to get back on track with its sales outreach and pursue the right accounts, a telecom ma...

In the age of comparison shopping, setting a competitive price is essential for increasing market share. But competitive pricing can be hard when there’s no visibility into your competitor’s pricing strategies. To overcome this challenge,...

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