A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, wanted to perform a TCO analysis of marine engines across the US, Europe, and Southeast Asia. This required gathering...

  A US-based global management consulting firm, involved in evaluating management decisions across public and private sectors, sought data-driven insights to guide their strategic plan to enter the US class 8 truck market. Their existing...

Our client, one of the largest fast-food restaurant companies in the world, wanted to create a more appealing chicken-based menu in many of its restaurants in Europe. It required deeper insights into the consumption behavior and perception t...

  A global corporate health insurance provider wanted to know how its brand measured up against its peers across 12 countries. As consumer expectations evolve constantly, the company wanted to track customer preferences towards products ...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run. A leadin...

To make an informed investment decision to support the Accountable Care Initiative in the USA, a renowned healthcare consulting firm was in search of detailed investment advice from decision makers across leading insurance companies and healt...

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