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Market testing a medical device prototype to gain customer feedback before its launch.   Our client, a major medical device manufacturer, had recently developed an advanced diabetic retinopathy (DR) screening device for the Chinese mar...

Market expansion study helps major biopharma firm to expand its existing presence in the Turkish market.   Our client, a major producer and distributor of plasma-derived therapeutic products, wanted to identify the best route to increasi...

A leading provider of medical devices wanted to assess the potential for their key hospital equipment and products in the Australian market. But to do so, it was important to understand the existing size and growth rate of the market, the dif...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run. A leadin...

In the ever-changing healthcare industry, being up-to-date with current and future technological trends is crucial to staying competitive. A global leader in developing cochlear implant systems was keen on gaining perspective in the field of ...

To make an informed investment decision to support the Accountable Care Initiative in the USA, a renowned healthcare consulting firm was in search of detailed investment advice from decision makers across leading insurance companies and healt...

An American worldwide healthcare solutions provider was looking to carry out a global mobility trend analysis for developing healthcare insurance plans for expatriates. Through the analysis, it hoped to gain a clear perspective of the ongo...

Channel management and consumer analysis is one of the important functions of marketing and helps in selling goods and services to the customer. It also assists in streamlining communication between the business and the customer.   Our c...