Seeking to streamline their data extraction techniques and reporting process and cut down the time it took to get actionable business insights, a US-based gaming and energy drink manufacturer was looking for a suitable solution provider. &nbs...

Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step. It ena...

A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was de...

  Influencer marketing takes a lion’s share of the branding budget of a leading American energy drink company. Eager to determine the value delivered by its influencers, the client was looking for a tangible way to substantiate these s...

Our client, one of the largest fast-food restaurant companies in the world, wanted to create a more appealing chicken-based menu in many of its restaurants in Europe. It required deeper insights into the consumption behavior and perception t...

One of the leading fruit-juice manufacturers in the world that sells fruit juice in over 100 countries was facing immense competition from local players in Africa. Adding to its woes was the fact that the consumption of juice in the African m...

Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of product...

Our client, the second largest food and beverage company in the world, wanted to assess the market size and potential and growth opportunity for flavored milk and convergence drinks in Russia. It was in search of a partner that could provide ...