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One of the leading fruit-juice manufacturers in the world that sells fruit juice in over 100 countries was facing immense competition from local players in Africa. Adding to its woes was the fact that the consumption of juice in the African m...

Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception of product...

Our client, one of the world’s second-largest food and beverage company with a significant global brand presence, required competitor analysis for their products in key regions. It has brands with a presence in over 200 countries and territ...

Our client, the second largest food and beverage company in the world, wanted to assess the market size and potential and growth opportunity for flavored milk and convergence drinks in Russia. It was in search of a partner that could provide ...