Are you struggling to increase customer conversion at your retail store? Do you want to understand your customer’s buying journey and persona better? Did you know you can use eye-tracking data analysis to evaluate what your customer mig...

Seeking to streamline their data extraction techniques and reporting process and cut down the time it took to get actionable business insights, a US-based gaming and energy drink manufacturer was looking for a suitable solution provider. &nbs...

Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity can pose the greatest challenge. Here’s where product testing research emerges as a crucial step. It ena...

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their ma...

A leading grocery supermarket chain wanted to reduce its inventory wastage and sales opportunity loss – the two main outcomes of inaccurate demand forecasting. It sought accurate predictions to optimize the inventory of its highly perishabl...

Challenge The client wanted to undertake a consumer perception analysis to assess the feasibility of launching a chicken-based menu in many of its restaurants in Europe. They were keen on identifying, analyzing, and improving its product offe...

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