A strong brand resonates with its customers for years. Maintaining and strengthening brand performance requires periodically tracking and measuring its strength across various metrics. A brand performance management (BPM) study provide...

  Developing proactive strategies to better penetrate the market and increase market share requires an accurate and multi-dimensional view of your industry. It provides a clear picture of the competitive landscape, emerging opportunities...

Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to ...

User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think, the search terms they use,  their core buying intent, the features they seek, and mu...

Every business determined to stay in the lead needs a dedicated research base for reliable and timely industry insights to power strategic decisions. A leading telecom firm wanted to establish a similar research delivery process to seamlessly...

Besides causing unprecedented business disruptions, the COVID-19 outbreak has rendered a chockful of market reports and company analysis redundant. Eager to get back on track with its sales outreach and pursue the right accounts, a telecom ma...

One of India’s leading manufacturers and exporters of two- and three-wheeler vehicles wanted to expand its international presence through deeper competitive insight. It worked with Netscribes to benchmark itself against 10 competitors in 20...

Given the rapid technological changes in the front-end circuitry for 5G applications, our client, a leading semiconductor firm wanted to analyze acoustic filter technologies. They sought to understand the technology’s performance requiremen...

Competition in the IT services marketplace is heating up, as new-age, non-traditional players compete with established incumbents. To retain a competitive edge, global IT firms need to be keenly aware of the competitive landscape. Our client ...

Given the rapid developments in vehicle suspension technologies, one of the world’s leading automotive OEMs sought to assess the market for technology. From uncovering preferred segments to gaining a well-rounded perspective on competition,...

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