The challenge of digital shelf survival
Sales performance analytics helped one of India’s top organic brands bounce back when online sales started slipping. Platforms like Amazon and BigBasket move fast. Winning here takes sharp insights, quick action, and a clear view of what customers want. But this brand was losing momentum. Revenue was falling. They couldn’t track SKU performance. Competitor strategies were unclear. And their data was scattered across channels. Their visibility? Almost zero.
Something had to change.
Cracking the case
The brand’s problem wasn’t their product. It was their blind spot.
They couldn’t track how their SKUs were performing across marketplaces. They didn’t know if a dip in sales was due to price, availability, or competitors outsmarting them. And every day without answers meant more lost ground.
They turned to Netscribes. Not for guesswork. But for hard numbers, sharper visibility, and a clear path forward.
Read more: Digital shelf analytics explained: Metrics, myths, and must-haves
Seeing what matters
Sales performance analytics became their unfair advantage.
The first step? Weekly data scraping. Netscribes captured real-time pricing, stock, and availability from digital shelves across Amazon, Swiggy, and BigBasket. Not just for them, but for their competitors too.
Then came structure. We cleaned, classified, and enriched the data. High performers. Low movers. Missing values. Everything mapped and modeled.
Then, using sales performance analytics, we tracked what really moved the needle. KPIs like net profit per metric and inventory patterns showed exactly where performance was breaking down.
Now they could prioritize top SKUs, fix stock issues, and double down on products people kept coming back for.
Revenue up. Repeat buys soared
Sales performance analytics gave them answers and outcomes.
- A significant share of revenue now comes from top-performing SKUs
- Repeat purchase revenue grew substantially
- Inventory planning became smarter and more responsive
This wasn’t just about selling more. It was about selling smart. Every move backed by insight. Every decision rooted in data. And every SKU tracked with precision.
Turn your data into wins
Sales performance analytics isn’t a nice-to-have. It’s a must.
Today’s digital shelf is ruthless. If you’re not watching closely, someone else is. And they’ll win.
This brand made a comeback by taking control of its data. You can too. At Netscribes, our sales and competitor performance analytics solutions are built to simplify complexity and accelerate performance. We combine near real-time data scraping, advanced analytics, and industry benchmarking to give brands the clarity they need across fragmented digital platforms.
Download the case study to see how our sales performance analytics transformed an organic giant’s strategy.
Let data lead your next move.
