A growing market with no clear signals
Saudi Arabia’s wellness boom was undeniable. But for this global research firm, navigating it felt like flying blind. Despite rising demand for health supplements, their client lacked clarity on how consumers discovered, evaluated, and purchased products. Why did some formats work better than others? What was stopping repeat purchases? The answers were fragmented. Product appeal was assumed, not measured. And without that clarity, it was nearly impossible to drive customer engagement in a meaningful, localized way.
Every decision point, decoded
Netscribes came in with a singular mission: to map the entire consumer journey.
We analyzed every touchpoint—from first exposure to final purchase—to reveal the triggers and blockers shaping supplement choices. Our research spanned both online and retail ecosystems, comparing how demographics, income levels, and health priorities influenced product selection.
This was not just a purchase funnel. It was a roadmap to product appeal grounded in local realities and behavior-first segmentation.
Format matters. So does the why behind it.
Capsule or gummy? Powder or syrup? That choice is about intent.
We identified which supplement formats appealed to specific segments, like younger consumers favoring chewables or older buyers preferring capsules for dosage consistency.
Price elasticity thresholds and product packaging preferences emerged clearly. These insights helped our client drive customer engagement with tailored messaging and intuitive placement. It was about aligning them with real-world expectations.
Data that turns assumptions into advantages
Our insights led to action:
- Pinpointed price sensitivity cutoffs for different buyer groups
- Mapped format preference to lifestyle and health goals
- Refined brand stories to match purchase motivators
- Informed region-specific campaigns that maximized product appeal
- Helped localize value propositions to drive customer engagement better
It was a powerful toolset to reposition brands where they matter most—inside the daily decisions of health-focused Saudis.
Read more: Emotion AI in retail: how intelligent technology is improving customer experience
Build a brand that customers choose
At Netscribes, we help brands unlock deeper value through cultural fluency, behavioral research, and end-to-end journey mapping.
When your business depends on precision, product appeal can’t be a guessing game. From pricing to promotion, we design strategies that speak directly to your customers and drive customer engagement that sticks.
Discover how local insight can elevate product appeal and drive customer engagement in new markets.
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