Staying ahead of competitors is key to continued success, and competitive benchmarking can provide valuable insight into where you stand against them. Our client, a major information services company, found that its competitors were performing better online and it wanted to know why. To find out where its website was lacking and identify the gaps, it needed more than just piecemeal, temporary solutions provided by software tools and SEO analysts.
In search of a comprehensive approach, our client sought Netscribes’ competitive intelligence expertise to carry out a competitive benchmarking study that could help evaluate their website in terms of content, design, functionality, and effectiveness.
Download this case study to find out how the client was able to make informed changes to their website based on Netscribes’ analysis.