November 26, 2024 |
Growth consulting
, Life sciences & healthcare
, Market Research
Strategies, surveys and big market wins
How a US-based hospital group elevated patient volumes with data-backed go-to-market approach.
Mastering patient acquisition
Using a go-to-market approach to drive patient acquisition and retention are pivotal for long-term sustainability in today’s competitive healthcare industry.
For a prominent US-based hospital group, achieving growth meant overcoming roadblocks in acquiring patients, competitive positioning, and market saturation.
With stagnant patient volume and declining market share, the hospital group sought a transformative go-to-market approach to reinvigorate its strategy. Netscribes stepped in, providing data-driven insights and strategic solutions to unlock new growth opportunities.
The need for innovative strategy
Expanding into new markets posed more than just logistical hurdles for the hospital group—it revealed deeper strategic challenges. Their patient volume was drastically short of their ambitious goals.
At the same time, intensified competition in key urban areas was eroding their market share, making it increasingly difficult to establish a foothold in new regions.
Without a clearly defined go-to-market approach, they struggled to navigate the unique dynamics of these markets, leaving untapped potential on the table. It was clear they needed a tailored approach to break through the stagnation and reignite growth.
Insights-driven transformation
Netscribes partnered with the hospital group to chart a clear path toward growth, starting with a comprehensive market research and strategic framework. The first step was an in-depth analysis of regional competitive dynamics, uncovering the unique challenges and opportunities in each market.
Next, detailed customer segmentation allowed the team to precisely target key patient demographics and psychographics, ensuring the hospital group’s services aligned with patient needs. Finally, service differentiation strategies were developed to tailor offerings to the distinct requirements of each market.
To build this foundation, Netscribes employed a combination of robust methodologies. Online surveys captured critical insights into brand awareness and patient expectations, while in-depth interviews with healthcare professionals provided valuable qualitative perspectives.
Together, these data-driven approaches created the blueprint for a strategic overhaul, equipping the client with the tools to transform their market presence and drive growth.
Turning insights into impact
Netscribes’ partnership with the US-based hospital group delivered tangible results using go-to-market approach, including:
A rise in patient volume within the first year of market entry.
Enhanced market share in key regions, outperforming competitors.
Stronger brand awareness and improved connections with target patient groups.
“Our goal was to empower the client with actionable insights that would transform their market presence. The results speak for themselves,” reflected [Name], Project Manager at Netscribes.
Ready to revolutionize your go-to-market strategy?
Success in healthcare isn’t just about navigating challenges—it’s about turning them into opportunities. With Netscribes, you gain a partner that blends deep industry expertise with data-driven strategies to achieve sustainable growth.
Download the full case study to learn how Netscribes:
Leveraged market research to optimize patient acquisition.
Applied innovative strategies for competitive differentiation.
Delivered measurable outcomes that drive long-term success.
Take the first step towards redefining growth. Partner with Netscribes and unlock the full potential of your business.
Netscribes is a global leader in data, insights, and digital solutions, driving growth for the world’s largest organizations. As your growth catalyst, we empower sales, marketing, product development, and innovation, acting as a partner who understands your ecosystem and guides you through the implementation journey.