Mastering market entry
Go to market planning is your one way ticket to enter a new market with confidence and competence. The biggest limitation most manufacturers address is poor knowledge of what they are getting themselves into including demand, opportunities and risks.
A global food and beverage manufacturer wanted to come up with a strategic plan for entering Russia’s flavored milk and convergence drinks market. Subsequently, they partnered with Netscribes to craft a well-researched go to market planning strategy. They sought our data-driven approach to uncover potential roadblocks, competitive threats, and consumer preferences.
A strategy rooted in data and expertise
Instead of taking a trial-and-error approach, the client needed insights that would make their expansion precise and effective. Netscribes built a go to market planning framework that combined industry benchmarking, deep consumer research, and expert interviews.
By analyzing Russia’s market against other leading F&B regions—including the US, UK, and Canada—we identified key success factors, demand trends, and competitive white spaces. A large-scale consumer survey provided insights into purchase behavior, price sensitivity, and category adoption rates, while one-on-one discussions with industry insiders revealed regulatory considerations and best practices.
This strategic groundwork didn’t just confirm market potential—it shaped a clear, data-backed entry plan that optimized the client’s chances of success.
The results: A market entry blueprint that delivered
Netscribes’ go to market planning approach gave the client a roadmap for success, translating insights into measurable impact:
- An increase in market penetration, driven by targeted positioning and consumer-led strategies.
- Competitive advantage with a differentiated offering tailored to Russian consumer preferences.
- Optimized resource allocation, ensuring marketing and product development efforts were focused on high-growth opportunities.
- Enhanced revenue growth potential, with a clear strategy to capture demand and scale effectively.
Make your market entry count
In today’s fast-changing business environment, intuition isn’t enough—go to market planning backed by real-world insights is the key to winning new markets. Netscribes helps businesses turn uncertainty into opportunity with data-driven strategies that guide every step of market entry.
Looking to expand into new regions with confidence?
Download the full case study to see how Netscribes empowers businesses with market intelligence that drives success.
