When performance is not enough
This leading AC brand had the product, but not the position.
Even with solid engineering, efficient cooling systems, and competitive pricing, their market share was not growing in step with their potential. In crowded regions like North America, Asia, and the Middle East, the brand was getting lost in a sea of sameness.
Dealer feedback was inconsistent. Customer recall was weak. Their pricing was not seen as justified. The challenge was the brand positioning.
The turning point came when the brand partnered with Netscribes to bring clarity through smarter, insight-led brand perception analysis.
From scattered sentiment to strategic storytelling
The insights existed—they just weren’t being heard.
The client needed clarity on what really mattered to buyers and sellers across markets. We started with a ground-up approach to brand perception analysis, speaking to over 5,000 consumers and dealers.
We captured emotions—what users believed, remembered, and expected from the brand. Our team layered this with AI-powered text analytics, using ML models to extract meaning from qualitative feedback and open-ended surveys.
What emerged was not a one-size-fits-all positioning, but market-specific truths that could guide product, price, and communication strategies.
Brand positioning that builds loyalty
The research didn’t stop at surface-level metrics.
We benchmarked the client against key competitors on attributes like trust, performance, and price-value fit. Then we analyzed both emotional and rational purchase drivers through the lens of brand positioning.
The result? Actionable insights that told them exactly what to emphasize—feature superiority in North America, after-sales trust in the Middle East, and innovation-first messaging in Asia.
This wasn’t just a campaign fix. It was a roadmap for long-term brand positioning, backed by voice-of-market intelligence.
Read more: Why your brand needs real-time social listening
What changed and clicked
Armed with research and clarity, the brand acted fast:
- Revamped its brand positioning in three high-priority regions
- Rolled out region-specific GTM plans tied to local buyer sentiment
- Improved pricing strategy using consumer-perceived value data
- Elevated dealer advocacy through targeted enablement initiatives
It all stemmed from smart brand perception analysis and a commitment to treat perception as performance.
More recognition, advocacy, and more growth.
This was brand positioning that worked because it listened first.
The client saw stronger channel loyalty, clearer messaging resonance, and renewed confidence among its sales teams. Every insight became an edge, and every interaction became an opportunity.
Power your next market move with Netscribes
We go beyond surveys and sentiment. At Netscribes, we help businesses shape brand positioning through data-backed insight and future-forward thinking. Whether you’re redefining your identity or entering new markets, our brand perception analysis gives you the clarity to act purposefully.
Download the full case study to see how we turned perception into performance.
