Deciphering the competitive landscape
A top global IT player wanted to get better visibility into how their competitors were using social media platforms, refining their messaging, and interacting with their audiences. But without a formal process for competitive intelligence and digital benchmarking, they were experiencing blind spots in analyzing digital strategies, audience segmentation, and social media ROI.
Knowing how competitors are attracting, engaging, and converting their audience is essential in the hyper-competitive digital environment of today. The client required a means of monitoring competitors’ online behavior systematically, following their promotional tactics, and gaining data-driven insights to optimize their own strategy.
This is where Netscribes stepped in.
Unlocking engagement insights with digital benchmarking
In association with Netscribes, the client utilized a sophisticated competitive intelligence system to fill existing gaps in analysis and strengthen market positioning. Netscribes evaluated competitors’ visibility across various digital platforms, tracking levels of engagement and content performance to determine best practices.
By pulling and examining social data from the past, they revealed topic-related buzz and emerging trends, allowing the client to forecast changes in the competitive environment. Marketing campaigns were also segmented by messaging patterns, content themes, and performance metrics, providing a detailed insight into what motivates engagement.
These data-driven digital benchmarking insights gave the client the power to refine their content strategies, enhance engagement, and distribute resources effectively across top-performing channels.
Strategic digital benchmarking and quantifiable influence
With Netscribes’ digital benchmarking customized solution, the client realized dramatic digital performance and strategic decision-making gains:
Increased competitive intelligence – Obtained nuanced insights into the ways competitors were using social media, revealing previously untapped digital engagement opportunities.
Data-driven social strategy creation – Determined important messaging trends and content themes that maximized campaign effectiveness and brand positioning.
Maximizing ROI with strategic channel allocation – Streamlined social media budgets driven by competitor analysis, resulting in:
- A four-month increase in return on social media investments (ROI).
- Increased engagement on posts optimized for platform-specific audience preferences.
Redefining IT infrastructure marketing strategies
In a changing digital landscape, successful brands don’t respond—they anticipate. Netscribes’ digital engagement analysis solutions and digital benchmarking tools give industry leaders an edge.
Whether it’s finding disruptive forces, benchmarking with competitors, or optimizing value chains, we provide you with the strategic advantage to dominate your industry. Benchmark your digital footprint with industry benchmarks to:
- Pinpoint areas for improvement and optimization.
- Improve engagement strategies to make a bigger impact.
With Netscribes’ detailed channel intelligence and competitor insights, IT infrastructure leaders can pre-emptively tune their digital strategies. They can leverage our digital engagement analysis tools to maintain consistent engagement and leadership in the market.
Download the complete case study to learn how data-driven competitive intelligence can revolutionize your digital strategy.
