Identifying customer needs for better product innovation
For brands wanting to build long-term customer loyalty, it is very important to understand what their customers want through product market research. The issue is, identifying customer needs is not a one time job. Often the biggest challenge encountered by brands is keeping up with the constantly changing preferences.
A global apparel brand, known for its innerwear line, found itself dealing with this particular challenge. Although they had a very strong market presence, customer satisfaction was plummeting at an alarming rate. The brand struggled to understand the evolving needs of customers. They found it increasingly difficult to identify what the consumers desired in terms of style fit and fabric.
As a company primarily focused on quality and innovation, this feedback was a wake-up call that just couldn’t be ignored. Furthermore, it became clear that they needed a comprehensive product market research strategy to accurately assess consumer behavior, reveal pain points, and fuel product evolution. That’s where Netscribes stepped in.
Listening beyond the numbers: A deep dive into consumer preferences
Traditional feedback loops weren’t enough. The brand required a product market research approach that went deeper—beyond sales data and online reviews—to truly understand why customers felt the way they did.
Netscribes designed a research-driven roadmap, conducting 240 in-depth, face-to-face interviews with customers across major APAC cities. The goal? To unearth insights that would reshape product development.
The study unfolded in two phases:
- Phase One: Exploring customer expectations before they even made a purchase—what they looked for in innerwear, the colors, designs, and materials that resonated most.
- Phase Two: Post-use evaluations, where customers shared real-world experiences—did the fit hold up? Was the fabric breathable enough? Would they buy again?
Each conversation provided rich, unfiltered insights that no survey or sales report could match. These weren’t just numbers—they were the voices of real customers guiding the brand toward better decisions.
Product market research: Redefining product success
Armed with a new understanding of what their customers truly valued, the brand made strategic adjustments to its product line. The results? Immediate and measurable:
- Higher customer retention – By addressing key pain points, the brand improved customer loyalty
- Increased sales – Product enhancements based on research led to higher demand
- Improved customer satisfaction – Redesigned offerings significantly improved comfort and usability
- Enhanced brand reputation – The company strengthened its position as a leader in high-quality innerwear.
With product market research at the core of their transformation, the brand not only resolved customer concerns but also gained a competitive edge in an industry driven by ever-changing trends.
Read more: How we helped a sports retailer turn its workshops into a sales driver
The power of research-driven innovation
Product success depends on your ability to understand current demand, and anticipate future demand. Agility, adaptability, and innovation are key to product success. Mainly because customer needs keep changing constantly and they expect brands to keep up. This requires thorough product market research that can give you accurate insights.
At Netscribes, we help brands decode consumer behavior, refine their offerings, and stay ahead in competitive markets. If you’re looking to build products that truly resonate, it’s time to invest in research that delivers real impact.
Download the full case study to explore how data-driven insights can help you enhance product retention and customer satisfaction.
