When services go unnoticed
For a leading sports retailer, in-store workshops were a key driver of customer engagement. However, their impact on sales remained uncertain. Were customers buying more after a visit? Were workshops influencing repeat foot traffic? And which services were actually driving revenue? Without an effective product and service analysis, business teams were making decisions in the dark.
The company needed to understand how workshop visits connected to overall sales and identify critical variances in performance metrics. It was time to bring data into play.
Keeping score on workshop success
Rather than depending on fragmented reports and truncated data, the retailer required a live dashboard that would give an accurate snapshot of workshop performance and its influence on store sales. Through combining data from Redshift, OpenBravo, PostgreSQL-Server, and Excel, we crafted a robust analytics solution which linked each piece of the jigsaw together.
For the first time, business teams were able to view workshop performance in real-time, monitoring such key metrics as turnover, margin, service percentages, visit frequency, satisfaction ratings, and sales of complimentary products. The dashboard did more than show figures—it exposed trends, identified areas for improvement, and delivered actionable insights. Store managers, regional managers, and quality teams were now able to make decisions based on real facts instead of assumptions.
From repairs to revenue
With a product and service analysis in place, the impact was immediate. The retailer could finally identify which services were driving in-store purchases and how often customers returned after a workshop visit. By understanding buying behavior, they could optimize their offerings, improve customer experience, and even tailor marketing campaigns to promote high-value services.
As the data came in, it became clear—workshop services played a crucial role in driving sales, influencing customer loyalty and increasing overall store revenue. What had once been an overlooked part of the business was now a strategic asset, proving that the right insights could turn everyday services into a competitive advantage.
Read more: Using market intelligence for product development
Unlock hidden value
For the client, workshops were an effective driving force behind sales and customer loyalty. With data insights at their disposal, they enhanced services, increased involvement, and identified new avenues for growth.
The bottom line? Strategic analysis turns participation into profit. With the proper data, you can identify high-impact opportunities, refine offerings, and drive retention and sales.
Don’t let valuable opportunities go unnoticed—see how product and service analysis can unlock new avenues for growth. Download the full case study to learn more.
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