Competitive insights for rapid commerce growth
In the high-stakes world of quick commerce, every second counts. Moreover, success hinges on real-time price gap analysis and a razor-sharp assortment strategy to outmaneuver competitors and capture demand instantly. A leading quick-commerce platform, operating across multiple cities and delivering over a million orders per month, sought to increase daily order volume.
To achieve this, they needed a granular understanding of competitor pricing and assortment analysis. However, tracking over 550 key SKUs across 28+ zip codes for two major competitors posed significant challenges like daily price fluctuations, constant introduction of new assortments, and managing SKU tracking across multiple locations.
Netscribes stepped in with a customized data-driven approach, empowering the client with real-time insights to optimize pricing, refine assortments, and drive more conversions.
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Transforming assortment and pricing strategy with analytics
To tackle this challenge, Netscribes built a tailored pricing gap analysis and assortment tool that provided the client with a real-time, location-specific view of competitor pricing and assortments. The journey began with SKU mapping, where a custom-built module allowed the client to define and categorize SKUs, ensuring seamless tracking of competitor products. Furthermore, this dynamic system made it easy to add new SKUs or remove outdated ones, continuously keeping insights current and relevant.
With a solid SKU framework in place, the focus shifted to data collection. Every day, an automated system gathers critical details—product name, category, MRP, discounts, selling price, and availability—across 28+ zip codes. But the analysis didn’t stop at predefined SKUs. Netscribes expanded the tracking scope to capture new product launches and emerging assortments, ensuring no competitive move went unnoticed.
The final and most impactful step was advanced analytics. Data wasn’t just collected—it was transformed into actionable intelligence through a suite of custom reports:
- Landscape reports revealed trends in SKU availability, assortment depth, and average pricing at a brand and category level.
- Zipcode reports delivered hyperlocal intelligence, helping the client refine its pricing and assortment at a neighborhood level.
- Assortment reports highlighted unique vs. common products across different locations, offering clarity on differentiation opportunities.
- Pricing reports provided real-time tracking of price fluctuations, helping the client stay competitive while optimizing margins.
By integrating these insights into their strategy, the client gained unparalleled visibility into market dynamics. As a result, they secured the competitive edge needed to drive order volume and revenue growth.
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Driving data-powered decisions
With real-time assortment and price gap analysis, the client gained:
- Granular SKU-level tracking to optimize pricing and promotions
- Visibility into competitor assortment strategies for refined product offerings
- Hyperlocal insights at the zip code level to tailor pricing dynamically
- Continuous monitoring of new product introductions for staying ahead of market shifts
By leveraging Netscribes’ insights, the quick-commerce platform strengthened its competitive positioning. Additionally, it improved strategic decision-making and successfully enhanced order volume.
Lead with intelligence, scale with confidence
The quick-commerce landscape is evolving rapidly. But are you equipped with the right insights to stay ahead? Explore our data analytics services to keep up with this dynamic marketplace and make smarter, data-driven decisions.
📩 Download the full case study to discover how real-time assortment and price gap analysis can drive growth for your business.
