Before entering a market, businesses need to examine aspects like existing value propositions, regulations, demand, and competition, among other potential influencers. A market opportunity analysis helps identify and evaluate such aspects to develop a strategic plan for market growth and expansion.
A major infotech solutions provider, eager to launch an indirect taxation software, sought to understand its market opportunity across 3 countries. Realizing they would need an in-depth analysis to assess external market factors, identify gaps, and gauge the scope for growth opportunities, they sought our research expertise.
Explore how Netscribes not only provided the firm comprehensive market insight but also enabled a holistic evaluation of growth opportunities to define a go-to-market strategy for their indirect taxation software.