Identifying products that contribute to customer growth and profitability

A US-based energy drink brand, with a large customer base in the eSports community, wanted to identify which product categories were best for acquiring new customers with long-term value. Having this information was key to allocating their marketing resources to their best advantage. But without the methodology or analytics expertise, it struggled to determine which product categories contributed the most to customer growth and profitability.

Download this case study to find out how the client was able to drive profitable customer acquisition strategies using data analytics.