Achieving growth in today’s competitive healthcare industry demands strategic market insights, customer segmentation, and a strong go-to-market approach. For a prominent US-based hospital group, this meant overcoming challenges in patient acquisition, competitive positioning, and market saturation.
Netscribes collaborated with the client on a strategic approach that transformed their market presence, with the objective of driving brand awareness and revenue growth.
The challenge
Entering new geographical markets is more than just addressing logistical concerns. It requires a deep understanding of unique market dynamics, competitive pressures, and patient needs. With a lack of a clearly defined go-to-market approach, The hospital group faced:
- Minimal growth in patient volume: A modest 2% annual increase hindered their growth objectives.
- Market share decline: Competitive urban markets saw erosion of market position. This strongly impacted their expansion and revenue opportunities.
Our tailored solution
To address these complex issues, Netscribes crafted a comprehensive market research and strategy development framework, focusing on:
- Comprehensive market analysis to better understand competitive dynamics in new regions and develop an effective go-to-market approach.
- Customer segmentation to precisely target key patient demographics and psychographics
- Service differentiation recommendations to customize offerings to cater to unique market needs
Key methodologies included:
- Online surveys that captured brand awareness, preferences, and service expectations
- In-depth interviews with healthcare professionals, providing valuable qualitative insights
Impact: driving patient acquisition
The actionable insights from Netscribes’ research led to targeted changes across the hospital group’s operations. The client experienced significant positive outcomes, including:
- Patient volume growth within the first year of new market entry
- Increased market share in targeted regions, surpassing several of its key competitors
- Boosted brand awareness and stronger connections with target demographics
Ready to transform your go-to-market approach?
Fill out the form to access the full case study and learn how Netscribes:
- Applied in-depth market and competitive analyses for impactful strategy development
- Leveraged primary research for actionable insights to optimize patient acquisition
- The measurable results achieved through the partnership
Ready to transform your healthcare strategy? Explore our tailored healthcare solutions today.
