Understanding fast-food chicken consumption behavior using primary research


Our client, one of the largest fast-food restaurant companies in the world, wanted to create a more appealing chicken-based menu in many of its restaurants in Europe. It required deeper insights into the consumption behavior and perception towards such products to effectively improvise the pricing, communication, packaging, quantity, and taste of its own product offerings.

The client engaged with Netscribes, who conducted a quantitative survey on a sample consisting of customers at the client’s target restaurants. Download this case study to find out the key insights from the study that helped the client make its menu a hit among customers.

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