Reinventing e-commerce discovery
Voice search optimization is rapidly becoming the centerpiece of modern e-commerce. Shoppers today crave a buying experience that feels effortless and immediate. Instead of typing, they want to say, “Find me a stylish blue handbag,” and see relevant results in an instant.
Yet for one of APAC’s top e-commerce players, subpar voice-to-text accuracy meant customers often had to repeat themselves, sift through irrelevant product listings, or abandon the search altogether. This gap in service not only created user frustration but also led to missed sales opportunities and a hit to brand perception.
Compounding these issues was a labor-intensive system of manual verifications, slowing down the process and diverting energy away from strategic business growth. The client recognized that to stay competitive, it had to go beyond merely fixing flaws—it needed a sustainable, scalable approach to voice search optimization.
That’s when they turned to Netscribes. Armed with deep expertise and a proven track record, our team set out to reimagine how customers interact with e-commerce platforms, driving higher accuracy, seamless product searches, and ultimately, a frictionless customer journey.
Netscribes’ NLP-powered voice search optimization
Netscribes took a holistic look at the client’s search challenges and recognized that traditional fixes—like basic voice-to-text improvements—would only scratch the surface. Drawing from our extensive expertise in voice search optimization, we set out to engineer a far-reaching approach that integrated speech-to-text modeling with advanced natural language processing (NLP).
We also employed robust NLP algorithms capable of interpreting the nuances behind each spoken query. As a result, even when users provided incomplete or colloquial voice inputs, the system was able to pinpoint the exact items they were seeking. To maintain continuous refinement, our team leveraged an in-house content management system (CMS). As a result, we enabled real-time monitoring and comprehensive reporting of search behaviors and bottlenecks.
In addition to these advanced capabilities, we introduced key-value retrieval for instant mapping of critical product attributes. This meant that terms like “red running shoes” or “large cotton T-shirt” were not only accurately transcribed but also, more importantly, swiftly matched to the corresponding products.
By ensuring every layer of the search experience—from interpretation to retrieval—was finely tuned, Netscribes effectively reimagined how products are discovered. The end result was a fluid, user-centric voice search optimization that propelled the client’s platform to the forefront of e-commerce innovation.
Read more: How Netscribes improved the brand image for a leading ecommerce platform
Delivering results that resonate
Our efforts led to quantifiable benefits that elevated the client’s competitiveness and customer satisfaction:
- An increase in voice search accuracy, resulting in 90%+ precision in product queries
- A surge in overall user satisfaction through hyper-relevant search results
- A reduction in manual verification time, freeing up resources for strategic initiatives
- Enhanced scalability, ensuring the platform accommodates surging customer demand
Read more: Enriched with SEO, ready for success
Charting the path forward with voice search optimization
Voice search optimization has become essential in a world where instant, accurate responses define customer expectations. By blending data-driven analytics with deep industry expertise, Netscribes helped the client become future-ready. As a result, they delivered an innovative voice search strategy that drives growth.
Ready to elevate your voice search game?
Download the case study and discover how our e-commerce and online retail expertise can redefine your customers’ online journey—and keep your brand ahead of the competition.
