Decoding demand for premium audio products

Tuning into demand

In the quickly changing audio space, product launches of high-end audio take more than technical brilliance—they need to have a sophisticated grasp of consumer taste. Netscribes’ market research findings indicated that 70% of consumers care most about audio quality and durability and 50% about brand reputation. These are influencing demand in the premium segment, where versatility to offer high-quality, durable, and versatile products is the recipe for success.

One global audio equipment brand wanted to sharpen its market strategy. To compete better, they needed a clear view of their position, the premium landscape, and where new demand was emerging.

Through premium audio market research by Netscribes, the brand uncovered real opportunities and made strategic moves that paid off.

What the brand needed to know

The client needed to understand the underlying rivers of consumer behaviour in the audio market. What motivates customers to purchase high-end audio products? Which use cases—gaming work or entertainment—are expanding the fastest? And how does their brand stack up?

We answered these questions through in-depth audio industry market analysis. Our study blended surveys, dealer interviews, and expert conversations across India, Thailand, and Indonesia.

Listening to the market

We started by defining and segmenting the premium audio products space across earphones, headphones, speakerphones, and microphones.

We then gathered information from 36 industry insiders and 1500 consumers. The outcome was a clear understanding of what consumers anticipate from design, sound, and brand promise.

This premium audio market research helped the client zoom in on the right audiences and product priorities.

What changed for the client

Thanks to Netscribes’ actionable insights, the brand:

• Refined its portfolio to better align with consumer preferences
• Recalibrated pricing strategies across product categories
• Strengthened messaging around sound quality and durability

Consequently, the brand experienced substantial revenue growth and increased brand preference among high-value customers in several markets.

Read more: Unveiling audio product growth opportunities in India through market assessment

Why Netscribes?

At Netscribes, we assist electronics and lifestyle brands in remaining at the forefront of industry. Our competitive intelligence solutions get deeper into competitor strategy, product gaps, brand positioning, and buyer intent.

We turn fragmented data into clear, usable guidance. From spotting disruptors to benchmarking performance, we help you act faster and smarter. With our insights, you can position and market your premium audio products to sell more effectively.

Ready to amplify your market strategy?

Download the full case study to learn how research-backed moves boosted growth in premium audio products.