When generic doesn’t cut it
For a global sports retailer, selling gear was only part of the game. They wanted to do more—build a real connection with their users, inspire their sporting journeys, and make every interaction feel personal.
But without a content-based recommendation system, users were left with one-size-fits-all content and product suggestions that barely scratched the surface of their interests. Engagement lagged, opportunities were missed, and the retailer struggled to create the dynamic, personalized experience they envisioned.
Something had to change.
Personalization that moves with you
Instead of relying on static recommendations, the retailer needed a system that could think, learn, and adapt in real time. That’s where Netscribes came in.
Leveraging our cutting-edge AI business solutions, we built a hybrid content-based recommendation engine powered by machine learning. This intelligent system analyzed user interests, interactions, search behavior, and purchase history to deliver spot-on recommendations the moment they were needed. A collaborative filtering module ensured that even new users received relevant suggestions, while a RESTful API framework seamlessly integrated everything into the retailer’s mobile app and web platform.
What once felt like random suggestions became a tailored experience that kept users engaged and coming back for more.
Read more: Beyond the transaction: why personalization in retail is the future of shopping
More than gear, it’s a movement
The impact was immediate. With the content-based recommendation engine guiding users to the right products, training tips, and sports insights, engagement skyrocketed. The retailer wasn’t just selling equipment anymore—they were fueling a lifestyle.
By identifying users based on the sports they played, marketing campaigns became razor-sharp, reaching the right people with the right message at the right time. What started as a simple recommendation challenge became the foundation of an active, engaged sports community.
Level up your user engagement
Smart content-based recommendation systems don’t just drive sales—they build loyalty, enhance user experiences, and keep customers coming back.
With our AI-driven ecommerce solutions, you can transform data into meaningful interactions that drive growth. Download our case study to see how intelligent recommendations can elevate your strategy.
