Retail is changing—fast. Are your stores keeping up?
Store performance analytics is like the one-stop-shop for retailers pursuing higher customer satisfaction, better upselling opportunities, and a competitive advantage. It provides data-driven insights, which brands can use to identify gaps in customer experience, and drive sales.
A global retail clothing brand sought to capitalize on the many benefits of store performance analytics. The brand already had a very strong presence in the U.S., it now wanted to focus on creating an unparalleled customer experience that would want them to come back. Their biggest problem though was inconsistencies.
Some of the retailer’s stores were thriving, whereas others were struggling with lower footfall and disengaged customers. Sales associates in certain locations excelled at upselling, while others lacked product knowledge, missing key opportunities. Competitor brands were elevating their in-store experience, adding pressure.
The brand needed a store performance analysis that could go beyond surface-level insights and pinpoint exactly where improvements were needed. That’s where Netscribes stepped in.
Uncovering hidden gaps with store performance analytics
Netscribes partnered with the client to optimize performance across all their stores. We started by first gaining a comprehensive view of their in-store experience and identifying how customers perceived them. After conducting extensive interviews across 30+ flagship stores, we determined major service inconsistencies hampering customer satisfaction.
Insights gained from data-driven store performance analytics offered us a clear understanding of which strategies were most effective and which were not. This also allowed us to focus on the key areas of improvement.
Next, we evaluated store staff performance. We looked at more than 100 sales associates. Their mystery shopping and direct assessments revealed major gaps in critical training. What we noticed was that
while some team members excelled at customer engagement and product recommendations, others lacked the knowledge and confidence to drive sales effectively. Addressing these inconsistencies became a priority.
After all of this, we leveraged insights to benchmark the brand’s in-store experience against its 10 competitors. As a part of this, we analyzed their competitor strategies, and provided a comprehensive picture of where our client stood. Additionally, it allowed us to provide critical insights that would help the client provide a distinguished customer experience. We built a strategic roadmap for the retailer to streamline store operations, refine sales strategies, and provide a consistent, high-quality experience to all of its customers across all locations.
Read more: How Netscribes’ AI-powered insights increased the number of new users for a global sports retailer
Measurable improvements across key metrics
Netscribes’ store performance analytics delivered crucial insights that helped:
- Increase customer satisfaction – Streamlined service strategies and store layout improvements led to more positive shopping experiences
- Drive average transaction value – Tailored staff training helped drive more effective upselling.
- Strengthen staff engagement – Sales associates demonstrated better product knowledge and proactive customer service
- Boost market share growth – Enhanced brand perception gave the client a competitive edge.
Is your retail strategy future-ready?
The best retailers don’t just react to trends—they anticipate them. Through data-driven store performance analysis, Netscribes helps brands optimize their in-store strategies, create exceptional customer experiences, and drive growth in a competitive retail landscape.
Download the full case study to see how strategic insights can transform your retail business.
